Domino's Pizza's closed its last stores in Italy after the firm that operated its outlets in the country filed for bankruptcy, reports say. Franchise holder ePizza SpA was hit by the pandemic, according to Bloomberg, which first reported the story. Domino's had struggled to win over customers in the birthplace of pizza since launching there in 2015. EPizza SpA first filed for bankruptcy in early April after it was impacted by coronavirus restrictions. "The Covid-19 pandemic and subsequent and prolonged restrictions from a financial point of view have seriously damaged ePizza," the company said. The company also said it faced increasing competition as traditional restaurants started using delivery apps. As part of the bankruptcy process the firm was granted protection from its creditors for 90 days. However, that protection came to an end in July. The Italian firm had already been scaling back the business from its peak in 2020, while deliveries stopped from the end of July. As of 2020, the company directly managed 23 outlets in Italy and another six stores were run through sub-franchising, according to the bankruptcy documents. When it entered Italy seven years ago, Domino's aimed to stand out from the country's traditional pizza makers with a comprehensive home delivery service and a distinctive menu including U.S.-style toppings like pineapple. However, it faced increasingly stiff competition during the pandemic as local restaurants signed up to food delivery platforms like Deliveroo and Just Eat.

Domino's Pizza, ha chiuso tutte le pizzerie in Italia. Secondo il notiziario Bloomberg, le agenzie avrebbero dovuto dichiararebancarotta. Il franchise di ePizza SpA non poteva sopravviveredopo la pandemia, secondo Bloomberg. Anche Domino's Pizza non poteva invogliare i clienti italiani a mangiare la loro pizza, soprattutto perché è americana nel paese in cui è nata la pizza. ePizza SpA ha dichiarato fallimento nell'aprile 2022 per molteragioni, in particolare le restrizioni per il COVID. L'agenzia ha spiegato che le restrizioni e i problemi finanziari sono stati il catalizzatore di questo risultato. ePizza SpA ha avuto la protezione dei creditori per 90 giorni, ma si sono concluse a luglio. Il franchising ha iniziato a ridurre le pizzerie e ha smessodi consegnare pizza nel 2020. Domino's Pizza aveva 29 pizzeriein Italia. Quando Domino's Pizza ha aperto la prima pizzeria, ePizza SpA ha voluto portare in Italia la pizza americana e il servizio di consegna a casa. Voleva avere il menu americano con condimenti particolari per la pizza, come l'ananas. Durante la pandemia, molti ristoranti hanno partecipato a consegnare del cibo come Deliveroo e Just Eat, e Domino's ha avuto troppacompetizione.